Build Targeted Prospect Lists
Turn 254M+ person records into laser-targeted prospect lists for outbound, ABM, and local marketing campaigns.
Who This Is For
Use Cases & Workflows
Five proven ways to use the Audience Builder to fill your pipeline with qualified prospects.
Account-Based Prospecting
Filter by company employee count and industry to identify companies that match your ICP, then layer on seniority (VP, Director, C-Suite) to find the decision-makers at those accounts. Export the list and load it directly into your outbound sequencer or CRM for targeted outreach to the right people at the right companies.
Start broad with industry and company size, then narrow with seniority and department. A list of 500 VPs of Marketing at mid-market SaaS companies is infinitely more valuable than 50,000 unfiltered contacts. Quality over quantity wins in outbound every time.
Local Market Targeting
Filter by city and state to build geo-targeted audiences. Layer on income and estimated net worth to focus on prospects who match the financial profile for your product or service. This is especially powerful for real estate, home services, financial advisors, and local B2C businesses that serve specific territories.
Use city filters for precision and state filters for scale. If you serve a metro area, add all relevant cities rather than relying on state-level filtering alone. Combine with income or net worth filters to match your price point and avoid wasting outreach on prospects outside your market.
Executive Outreach
Filter by C-Suite or VP seniority combined with specific departments (Engineering, Marketing, Sales, Finance) to build executive contact lists for high-touch outreach campaigns. These lists work best for direct mail, personalized email sequences, and LinkedIn outreach where you need to reach the person who signs the check.
Executive lists should be small and hyper-targeted. A list of 200 CTOs at Series B+ companies in your industry is a campaign you can personalize. A list of 20,000 executives is just another blast. Add company revenue or employee count filters to ensure you are targeting organizations that can actually afford your solution.
ICP List Building
Combine firmographic filters (industry, employee count, revenue) with demographic filters (age range, income) and professional filters (title, department, seniority) to build a composite audience that precisely matches your Ideal Customer Profile. This is the most powerful use of the Audience Builder – turning your ICP document into an exportable, actionable prospect list.
Map each attribute in your ICP to an Audience Builder filter. If your ICP says 'VP of Marketing at 100-500 employee B2B SaaS companies,' translate that directly: department = Marketing, seniority = VP, employee count = 100-500, industry = SaaS. Save this audience so you can re-export it monthly to catch new matches.
Re-engage and Expand
Save your best-performing audience filter combinations and re-export them on a regular cadence (monthly or quarterly) to capture new records that have entered the database since your last export. The database is continuously updated with new contacts, so the same filters will yield fresh prospects over time without any manual work.
Set a calendar reminder to re-run your top three saved audiences on the first of each month. Compare the new export against your existing CRM contacts to identify net-new prospects. This turns a one-time list pull into an ongoing prospecting engine that feeds your pipeline automatically.
ClearView Integrations Used
Export your audiences directly into the tools your team already uses for outbound and advertising.
Expected Outcomes
Teams using ClearView's Audience Builder for targeted list building consistently report these results.
Targeted lists consistently outperform generic purchased lists in outbound campaigns
Build in minutes what used to take days of manual research and data enrichment
Common Mistakes
Avoid these pitfalls that reduce the effectiveness of your prospect lists.
Exporting without previewing first
Always preview your audience before exporting. A mistyped filter or unexpected combination can produce a list that does not match your intent. The preview costs nothing and takes seconds – use it every time.
Building lists that are too broad
A list of 25,000 records is not better than a list of 2,000 if the 2,000 are precisely targeted. Broad lists lead to low response rates, high unsubscribe rates, and wasted outreach effort. Use more filters, not fewer.
Ignoring the saved audiences feature
If you are rebuilding the same filters every month, you are wasting time. Save your ICP audience once and reload it whenever you need a fresh export. Saved audiences also make it easy to share targeting criteria across your team.
Pro Tips
Start with your best customers. Look at your top 10 accounts, identify the common firmographic and demographic traits, then build an Audience Builder filter that matches those traits. This reverse-engineers your ICP from real data.
Use the Audience Builder to size your Total Addressable Market. Apply your ICP filters and check the result count before exporting. If your TAM is 500 people, your go-to-market strategy should look very different than if it is 500,000.
Combine Audience Builder exports with ClearView's Watch List. Export a targeted audience, then upload their company domains to the Watch List. When anyone from those companies visits your site, you get an instant alert.
Split large audiences by geography for A/B testing. Export the same filters for two different states, run different messaging to each group, and measure which performs better before scaling to the full audience.
Layer Audience Builder lists into your ad platforms. Upload the exported CSV as a custom audience in Google Ads or LinkedIn Ads for highly targeted paid campaigns that complement your outbound sequences.