Glossary
Definitions of key terms in website visitor identification, identity resolution, and B2B lead generation.
The process of revealing the real identity of anonymous website visitors using identity resolution technology.
The technology that matches anonymous web traffic to known person records across multiple data sources.
Signals that indicate a prospect is actively researching or considering a purchase, derived from website behavior and engagement patterns.
Monitoring and recording the behavior of website visitors who have not identified themselves through forms or logins.