What Is Buyer Intent Data?
Buyer intent data consists of behavioral signals that indicate a prospect is actively researching, evaluating, or considering a purchase. These signals help B2B sales and marketing teams identify which accounts and individuals are most likely to buy, enabling them to prioritize outreach and personalize messaging.
First-Party vs Third-Party Intent Data
First-party intent data comes from your own properties – website visits, content downloads, pricing page views, and product usage. This is the strongest and most reliable signal because it shows direct engagement with your brand. ClearView provides first-party intent data by identifying the actual people visiting your website and tracking their engagement patterns.
Third-party intent data is collected from external sources – content consumption across publisher networks, review site activity, and search behavior. While useful for discovering accounts earlier in the buying cycle, third-party data is typically noisier and less actionable than first-party signals.
Common Intent Signals
- •Visiting pricing or comparison pages (high intent)
- •Returning to your site multiple times in a short period
- •Viewing product documentation or integration guides
- •Spending significant time on feature-specific pages
- •Downloading content like whitepapers or case studies
- •Searching for your brand or competitors by name
How ClearView Provides Intent Data
ClearView combines website visitor identification with behavioral tracking to deliver first-party intent data at the person level. When someone visits your website, ClearView identifies who they are and tracks what pages they view, how long they stay, and how often they return. This data feeds into ClearView's lead scoring engine, which assigns each visitor a score based on their engagement level and buying signals.