ClearView

Glossary

Definitions of key terms used throughout ClearView

This glossary defines the core concepts, features, and terminology you will encounter when using ClearView. Terms are organized alphabetically for quick reference. If you are new to ClearView, reading through this page will give you a solid foundation before diving into the rest of the documentation.

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A
Audience
A saved set of filters in the Audience Builder that defines a target group of people from ClearView's 254M+ person database. Audiences can be saved, re-run to pick up new matches, and exported as CSV or XLSX for use in outbound campaigns, ad targeting, or ABM programs.
Audience Builder
A dashboard feature that lets you search, filter, and export prospect lists from ClearView's database of 254M+ person records. Combine demographic, geographic, professional, and firmographic filters to build targeted audiences. Available on Starter plans and above.
API Key
A unique secret token used to authenticate requests to the ClearView REST API. Generated under Settings > API and scoped to a single team. API keys should be kept confidential and rotated periodically. Each team can have up to five active keys.
C
Chrome Extension
A browser extension for Google Chrome that shows ClearView company and contact data inline as you browse the web. When you visit a prospect's website, the extension displays their ClearView score, recent activity, and enriched contacts in a sidebar panel. Available to Member, Admin, and Owner roles.
Cohort Insights
An analytics view that groups your identified companies by shared characteristics – such as industry, company size, or geographic region – and shows aggregate engagement patterns. Cohort Insights help you understand which segments are most engaged and where to focus marketing and sales efforts.
Company
An organization identified by ClearView through IP-to-company resolution. A company record includes the domain, enriched firmographic data (industry, employee count, revenue), lead score, and a timeline of all associated visitor activity. Companies are the primary unit of analysis in ClearView.
Contact
An individual person associated with an identified company. Contacts are resolved through ClearView's enrichment pipeline and include name, email, job title, LinkedIn URL, and phone number when available.
D
Dashboard
The web-based interface where your team views identified companies, contacts, analytics, and alerts. The dashboard is accessible at app.democlearview.com (or your custom domain if white-labeled) and is organized into tabs for Companies, Contacts, Analytics, and Settings.
Data Enrichment
A feature that lets you upload a CSV file or sync CRM contacts to match them against ClearView's 254M+ person database. Enrichment fills in missing fields like job title, phone number, seniority, company size, and LinkedIn URL. Each enrichment job counts against your monthly enrichment quota.
E
Email Optout
A flag on a contact record indicating the person has opted out of receiving communications. Optouts are collected through the email preference center included in all ClearView-generated outreach. Opted-out contacts are excluded from exports when the excludeOptedOut filter is enabled.
Enrichment (Visitor)
The process of augmenting raw visitor data with additional information from data sources. ClearView enriches company records with firmographic data (industry, revenue, employee count) and resolves individual contacts through the identity graph. Enrichment runs automatically when a new company is identified.
Export
The process of downloading company, contact, or visitor data from ClearView as a CSV or XLSX file. Exports can be filtered by date range, lead score, industry, and other criteria. Large exports (over 10,000 rows) are processed in the background. Download links expire after 24 hours.
F
Firmographics
Descriptive attributes of a company, analogous to demographics for individuals. In ClearView, firmographic data includes industry vertical, employee count, annual revenue range, headquarters location, and technology stack. Firmographics are sourced from the enrichment pipeline and used in lead scoring.
H
High-Intent Page
A page on your website that signals strong buying intent when visited. ClearView automatically detects pages with paths like /pricing, /demo, /contact, /signup, /trial, /request-demo, and /book-a-call. You can also manually tag additional pages in Settings > Tracking > High-Intent Pages. Visits to these pages contribute up to 15 points to the lead score.
I
Identity Graph
A network of linked identity signals — including hashed emails, device fingerprints, and professional database records — used by ClearView to resolve anonymous visitors to known individuals. The identity graph aggregates data from multiple licensed sources to achieve person-level identification.
Identification
The process of resolving an anonymous website visitor to a known company. ClearView uses IP-to-company mapping, reverse DNS lookup, and identity graph resolution to identify which organization a visitor belongs to. Identification happens in real-time as page views arrive.
L
Lead Score
A numeric value between 0 and 100 assigned to each identified company based on behavioral signals and enrichment data. Scores are computed from six signals: page views, sessions, recency, unique visitors, high-intent page views, and company enrichment match. Scores are grouped into three tiers: Hot (70-100), Warm (40-69), and Cold (0-39).
O
Outreach Draft
A pre-written email template generated by ClearView for reaching out to contacts at identified companies. Drafts are personalized with the contact's name, company, and relevant activity signals. Team members can review, edit, and send drafts directly from the dashboard or copy them into their preferred email client.
P
Page View
A single instance of a visitor loading a page on your website where the ClearView tracking script is installed. Page views are the fundamental unit of activity data. Each page view captures the URL, timestamp, referrer, session ID, and visitor fingerprint. Page views contribute up to 20 points to the lead score.
Person-Level ID
An identification that resolves not just the company but the specific individual visiting your website. Person-level identification is powered by ClearView's deterministic identity graph. When available, person-level ID links the visit directly to a contact record.
R
Resolution Chain
The ordered sequence of identification methods ClearView uses to resolve a visitor to a company and, when possible, an individual contact. The chain typically proceeds: first-party cookies, IP-to-company mapping, reverse DNS, and deterministic identity graph match. Each step in the chain has a confidence score.
S
Session
A group of page views from the same visitor within a continuous time window. A session starts when a visitor lands on your site and ends after 30 minutes of inactivity or at midnight UTC, whichever comes first. Multiple sessions from the same company signal sustained interest and contribute up to 15 points to the lead score.
Site Key
A unique identifier assigned to each website you track with ClearView. The site key is embedded in the tracking script and tells the ClearView backend which site the page view belongs to. Each site within a team has its own site key, data store, and lead scores. Found under Settings > Sites.
T
Tracking Script
A lightweight JavaScript snippet (under 4KB gzipped) installed on your website to capture visitor activity. The script records page views, session data, and visitor metadata, then sends them to the ClearView ingestion endpoint. It should be placed in the <head> section with the async attribute for optimal performance.
Tier
A classification bucket for lead scores. ClearView groups scores into three tiers: Hot (70-100), Warm (40-69), and Cold (0-39). Tiers simplify prioritization — your team can filter by tier instead of memorizing numeric thresholds. Tier changes can trigger webhook events and email notifications.
V
Visitor ID
A persistent, pseudonymous identifier assigned to each unique visitor by ClearView. The Visitor ID is stored in a first-party cookie and used to link page views across sessions. When a visitor is identified through the resolution chain, their Visitor ID is associated with a company and optionally a contact record. Visitor IDs are unique per site.
Visitor
An individual person who views one or more pages on your tracked website. Visitors are initially anonymous and identified by their UP_ID. Through the resolution chain, visitors are associated with companies and sometimes resolved to specific contacts. Multiple visitors from the same company contribute to the unique visitors scoring signal.
W
Watch List
A personalized list of target companies that a team member wants to monitor closely. When any company on your Watch List has new activity (page view, session, or tier change), you receive an instant notification via email or Slack (depending on your preferences). Each team member manages their own Watch List independently.
Webhook
An HTTP callback that ClearView sends to your specified URL when certain events occur. Supported events include new company identified, tier change, hot lead alert, and export complete. Webhooks deliver a JSON payload containing the event type, timestamp, and relevant data. Configure webhooks under Settings > Integrations > Webhooks.