Mailchimp
LiveAPI KeyMarketing
Automatically add identified companies to your Mailchimp audiences for targeted email campaigns. When ClearView identifies a company visiting your site, their contact information is synced to your chosen Mailchimp audience so you can nurture leads with automated email sequences.
What Gets Synced
Contact email address
Company contact email (e.g. info@company.com)
Company tags
Industry, company name, and source tags
Lead score tag
Hot, warm, or cold lead classification
Merge fields
COMPANY, DOMAIN, and LEADSCORE fields
Supported Events
| Event | Trigger | Action |
|---|---|---|
company.identified | A new company is identified visiting your site | Add or update contact in audience with company details |
lead.hot | A lead reaches hot score threshold | Tag contact as "hot-lead" in Mailchimp |
Prerequisites
- A Mailchimp account (Free plan or higher)
- At least one audience (list) created in Mailchimp
- Admin or Manager role in your Mailchimp account
- ClearView tracking script installed on your site
Setup Guide
Log in to Mailchimp
Go to mailchimp.com and sign in with your account credentials. Make sure you have admin or manager access.
Navigate to API Keys
Click on your profile icon in the bottom-left corner, then go to Account & billing. Select the Extras dropdown and click API keys.
Create a new API key
Click "Create A Key" to generate a new API key. Give it a descriptive name like "ClearView Integration". Copy the key immediately as it will only be shown once.
Copy your key now
Find your Audience ID
Go to the Audience tab in the top navigation. Click All contacts, then select Settings from the dropdown. Click Audience name and defaults. Your Audience ID is displayed at the top of the page.
Configure in ClearView
In your ClearView dashboard, go to Settings > Integrations. Find Mailchimp and click Connect. Paste your API key and Audience ID into the fields.
Required Fields
xxxxxxxxxxxxxxxx-us1a1b2c3d4e5Test the connection
Click the "Test" button to verify your credentials. ClearView will attempt to connect to your Mailchimp audience and confirm the integration is working.
Data Mapping
| ClearView Field | Mailchimp Field | Example |
|---|---|---|
| Company email | email_address | info@acmecorp.com |
| Company name | COMPANY merge field | Acme Corp |
| Domain | DOMAIN merge field | acmecorp.com |
| Lead score | LEADSCORE merge field | 85 |
| Industry / Tags | tags | SaaS, hot-lead, clearview |
Example Output
When a company is identified, ClearView creates or updates a Mailchimp contact like this:
{ "email_address": "info@acmecorp.com", "status": "subscribed", "merge_fields": { "COMPANY": "Acme Corp", "DOMAIN": "acmecorp.com", "LEADSCORE": "85" }, "tags": ["SaaS", "hot-lead", "clearview"]}Troubleshooting
"Invalid API Key" error
Make sure your API key includes the data center suffix (e.g. -us1). The format should be xxxxxxxxxxxxxxxx-us1. The suffix after the dash must match your Mailchimp data center.
"List not found" or wrong Audience ID
The Audience ID is not the same as the audience name. Go to Audience > All contacts > Settings > Audience name and defaults and copy the unique alphanumeric ID. It typically looks like a1b2c3d4e5.
Contacts not appearing in audience
Verify that your ClearView tracking script is installed correctly and identifying companies. Check the ClearView dashboard to confirm company identifications are happening. It can take a few minutes for new contacts to appear in Mailchimp.
Merge fields not populating
ClearView automatically creates COMPANY, DOMAIN, and LEADSCORE merge fields. If they are missing, go to Audience > Settings > Audience fields and merge tags in Mailchimp to verify they exist.
Need help?
If you are having trouble setting up the Mailchimp integration, our team is here to help.